Innovators of customizable sneakers and apparel in the contemporary era, Nike brings forth another new concept of personalization with their My Nike Windrunner campaign. Although the choices are relatively limited you are afforded the change to pick and choose the top and bottom colors as well as include a 10 character embroidery on the hood. It is currently restricted to South East Asian countries for the time being but stay tuned to see it potentially expand globally.
(Nike)RED Laces- Nike and (RED)™ are working together to leverage the power of sport to fight HIV/AIDS through a focus on two initiatives: education and medication. As a proud partner of (PRODUCT)RED™, NIKE will contribute 100% of its profits from the sales of (NIKE)RED Laces to the Global Fund (www.theglobalfund.org ) and to support soccer-based programs to help fight AIDS in Africa. Visit NIKESOCCER.COM/RED for more information. Also available at Nike retail locations in Singapore @ $7
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