Nike’s Sport Culture department does not appear to be stopping with their campaign around Being True and the Dunk. Now the highly influential Japanese website, Honeyee, has posted a feature on their site showing various Japanese males and females rocking the Dunk with a more classic approach, showing sneakerheads and hypebeasts alike that the Dunk can be worn with almost anything and not just expensive jeans and a limited tee. 
Throughout Hirofumi Kiyonaga's three brands, FCRB (FC Real Bristol) is perhaps the most casual of his three offerings. The football inspired collection does well in combining a casual football culture with more refined pieces in a truly diverse collection. Aside from technical releases involving fabrics competent for active use, the collection also features items such as chinos and blazers. While it's often difficult to combine an athletic aesthetic into a more fashionable product, FCRB in our minds have achieved a great balance. The unveiling of their S/S collection is also something innovative and fun, utilizing toy dolls and miniature versions of the products as displays with blow-up shots of the products. View the interactive display over at FCRB.Category PRATICE
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SOPHNET. is rolling out its latest collection for the new year. The roll-out including this season’s addition to the SOPHNET. and F.C.R.B. labels, as well as the much anticipated Uniform Experiment, the new collaborative label with Hiroshi Fujiwara’s Fragment Design. Both SOPHNET. and Uniform Experiment will roll-out on February 2nd, while F.C.R.B. will preview on February 9th. 
Gong Xi Fa Cai! May your days be filled with joy, happiness and bliss. May you have good health and prosperity in the year of rat. Have a great & enjoyable Chinese New Year!
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