With this 2008 Summer Olympics, Beijing just around the corner, athletic outfitter Nike unveiled its new Olympic products. While Nike has never really embraced the concept of being a sponsor for the Olympics, it prides itself on being an outfitter for the competing athletes. This year there will be thousands of Olympic hopefuls from over a hundred companies that will be sporting the famous "Nike Swoosh" on themselves for millions of watchers to see. Lets have a look for the Track & Field athletic's gear...
(Nike)RED Laces- Nike and (RED)™ are working together to leverage the power of sport to fight HIV/AIDS through a focus on two initiatives: education and medication. As a proud partner of (PRODUCT)RED™, NIKE will contribute 100% of its profits from the sales of (NIKE)RED Laces to the Global Fund (www.theglobalfund.org ) and to support soccer-based programs to help fight AIDS in Africa. Visit NIKESOCCER.COM/RED for more information. Also available at Nike retail locations in Singapore @ $7
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