Nike - Take It To The Next Level

Nike Gearing Up For Summer Olympics

With this 2008 Summer Olympics, Beijing just around the corner, athletic outfitter Nike unveiled its new Olympic products. While Nike has never really embraced the concept of being a sponsor for the Olympics, it prides itself on being an outfitter for the competing athletes. This year there will be thousands of Olympic hopefuls from over a hundred companies that will be sporting the famous "Nike Swoosh" on themselves for millions of watchers to see.
Lets have a look for the Track & Field athletic's gear...

Nike Air Rejuven8

The technical and performance prowess of Nike needs no introduction as the brand has consistently been a leading innovator in both performance and lifestyle segments. An idea born casually one Thanksgiving dinner over 8 years ago, the all new Air Rejuven8 from Nike represents Nike's answer to the fundamentally need for post-competition and post-training footwear. Already Nike has offered more then adequate answers to both competition and training needs leaving the door wide open for a performance recovery model like the Rejuven8.

Legendary track coach and Nike founder Bill Bowerman once coined the phrase "“A hard day of training should be followed by a day of easy training.” With that in mind, the Rejuven8's goal of creating the perfect post-workout footwear has yielded what some testers describe as little to no sensations in their feet, in a positive light of course. Since the idea was spurred through a young 7-year old boy fooling around by placing the protective net off a pear on his foot, Nike was unable to execute the sneaker on a technological level until now.

Nike+ Sport Band

Nike is launching a new initiative for its Nike+ program. First, the Nike+ SportBand. Similar to the Nike+ iPod Sport Kit, which monitors a runner’s pace. However, the more advance SportBand can do a lot, including displaying information on time, distance, and calories burned. After a run, the electronic unit can be detach and conveniently plug into a USB port for uploading data to the www.nikeplus.com. The Nike+ SportBand is a tool for serious runners who wants to run without the distraction of music.
However, every gadget geek knows that a hardware is only as good as its software. So Nike is upgrading its Nike+ online experience. Soon, member of Nike+ community can retain the help of an online coaching program. The Nike+ Coach will employ training regimes depending on the need of the runner. For runners with advanced skill level, Nike+ Coach will let them customize their own training regimes. The program will also allows runners to train as a group and create virtual competition with other groups. Additional tools include a Google Map to highlight running routes and a runner’s blog simple named “The Forum”.
Both Nike+ SportBand and Nike+ Coach will be available next Thursday, April 10th.

> Nike+

Nike Dunkwars Battle 2

Voting closed for Battle 1 – the Bake Off results are out! Supreme Dunk narrowly beat out the Tiffany 57% to 43%. Team captain Skam said it best: The Tiffany Dunk was no match for the Air Jordan 3 inspired Dunk. We reign Supreme!
Despite the defeat, Tiffany captain Frasey Avey remains positive: “All good fam – it’s all love for the culture. Just remember, Diamonds are forever.”
Battle numero dos has also begun with Kevin Marzo representing the Original Dunk competing against Marcus Troy representing The Terminator. To vote on your favorite pair, head over to Dunkwars.com.

Michael Lau - DJ Panda & Off World Create Figures

MINDSTYLE has released info about Michael Lau's Black-On-Black variant colorways of both DJ PANDA and OFF WORLD CREATURE (Pascagoula-Alien) with an official release date of March 21st.

Limited Edition Black On Black MO74x - DJ Panda Secret Version is over 6" tall and limited to only 200 pieces worldwide, suggested retail price: USD $99.99. The limited edition Black On Black M006x - Off World Creature is over 5" tall and also limited to only 200 pieces worldwide, suggested retail price: USD $89.99 .

Source: Toysrevil

Nike Air Force 1 "ACG" & "Air Max" Pack

Releasing in April and May is this Nike Air Force 1 "ACG" Pack which takes its color inspiration from some popular OG colorways. There will be three sneakers available in this pack including the Air Force 1 Safari which takes its color cues from the classic Air Safari. Then there's the Air Force 1 Mowabb which is inspired by the Mowabb Huarache runners. Lastly the Air Force 1 Wildwood gets it shade from the ACG Air Wildwood sneaker. This is definitely something interesting to look out for in the coming months.

This summer looks like it could get mighty expensive for Air Force 1 "Air Max" Pack.
Represented in this collection is the Air Max 90, Air Max 95, and Air Max 97. Careful planning and details went into these shoes. Nike called upon memorable colorups such as the Infrared 90’s, Neon 95’s, and Silver 97’s. Besides the color blocking, Nike hit each with touches such as retooled tongues, back tabs, and a heel Air Max unit on the 95 as well as full length for the Air Max 97 (not shown).
The Air Max Pack Air Force Ones will follow the ACG Pack and release in June.

Source: Nicekicks

老夫子Goes Air Force 1 - by 王澤

FCRB 2008 Spring Accessories

Despite the worldwide popularity of football/soccer, ironically this has rarely translated well into the fashion world with only a small handful of brands achieving the grade such as FCRB. Although not an accurate portrayal of their brand identity, a small collection of accessories have released from the brand including key covers, keychains, mobile phone straps, and neckties.

Available now at Honeyee Store.

Nike Olympic Pack

The 2008 Summer Olympics will be held in Beijing, China this year and for this occasion, Nike has created the Olympic themed series of sneakers. Included in this pack is an Air Max 1, a Free Trail 5.0, a Court Force Hi, a Cortez, a Legend Low and a Trainer Dunk Hi. These will be available on February 23rd at the Undefeated stores in Los Angeles and Santa Monica.

Nike Be True Dunk - Honyee Feature

Nike’s Sport Culture department does not appear to be stopping with their campaign around Being True and the Dunk. Now the highly influential Japanese website, Honeyee, has posted a feature on their site showing various Japanese males and females rocking the Dunk with a more classic approach, showing sneakerheads and hypebeasts alike that the Dunk can be worn with almost anything and not just expensive jeans and a limited tee.

You check out the feature here.

FCRB 2008 Spring/Summer Collection

Throughout Hirofumi Kiyonaga's three brands, FCRB (FC Real Bristol) is perhaps the most casual of his three offerings. The football inspired collection does well in combining a casual football culture with more refined pieces in a truly diverse collection. Aside from technical releases involving fabrics competent for active use, the collection also features items such as chinos and blazers. While it's often difficult to combine an athletic aesthetic into a more fashionable product, FCRB in our minds have achieved a great balance. The unveiling of their S/S collection is also something innovative and fun, utilizing toy dolls and miniature versions of the products as displays with blow-up shots of the products. View the interactive display over at FCRB.

Category PRATICE

Category FIELD

Category FUTSAL

Category TOUR

graphic by DARREN ROMANELLI

Category ACCESSORIES