The message from SOPH. and Nike’s fantasy soccer team. F.C.R.B. this season is “Let’s work out!”. Sure, the look book may have been all about the soccer hooligans, but the August 2010 new releases seem to point at a healthier direction– to hit the gym, or at least look like you intend to work on polishing the guns. With track suits that quite blatantly spell out “GYM”, the message can’t be any clearer. And if we do want to connect the look book with the collection, we expect hooligans to have sufficient muscles to do bad all by themselves. After all, it is not an easy task to lug cans of gasoline to burn some cars to the ground.
Thursday, August 19, 2010
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