The message from SOPH. and Nike’s fantasy soccer team. F.C.R.B. this season is “Let’s work out!”. Sure, the look book may have been all about the soccer hooligans, but the August 2010 new releases seem to point at a healthier direction– to hit the gym, or at least look like you intend to work on polishing the guns. With track suits that quite blatantly spell out “GYM”, the message can’t be any clearer. And if we do want to connect the look book with the collection, we expect hooligans to have sufficient muscles to do bad all by themselves. After all, it is not an easy task to lug cans of gasoline to burn some cars to the ground.
(Nike)RED Laces- Nike and (RED)™ are working together to leverage the power of sport to fight HIV/AIDS through a focus on two initiatives: education and medication. As a proud partner of (PRODUCT)RED™, NIKE will contribute 100% of its profits from the sales of (NIKE)RED Laces to the Global Fund (www.theglobalfund.org ) and to support soccer-based programs to help fight AIDS in Africa. Visit NIKESOCCER.COM/RED for more information. Also available at Nike retail locations in Singapore @ $7
The message from SOPH. and Nike’s fantasy soccer team. F.C.R.B. this season is “Let’s work out!”. Sure, the look book may have been all about the soccer hooligans, but the August 2010 new releases seem to point at a healthier direction– to hit the gym, or at least look like you intend to work on polishing the guns. With track suits that quite blatantly spell out “GYM”, the message can’t be any clearer. And if we do want to connect the look book with the collection, we expect hooligans to have sufficient muscles to do bad all by themselves. After all, it is not an easy task to lug cans of gasoline to burn some cars to the ground.
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