Expect Nike to be able to make the most of one of the worlds most successful animations, come blockbuster films. With the premiere of the Transformers sequel set to make waves around the world so to are the Nike Zoom Flight Club, Nike Zoom FP and Nike Sharkalaid that come complete with special packaging, retro graphics to complete an interesting project.
Hasbro and Nike have come together in defining fashion for this exciting project, which may seem a bit childish but once you look past that playful sense you can admire the presence of both parties coming together. Transformers having begun out more than 25 years ago, the good and evil is represented in this collaboration while Nike have left no detail unturned. The shoe packaging mimics the nostalgic toy boxes complete with original Hasbro graphics, J-hooks for hanging display and decoder profiles on the back of the boxes that highlight each robot’s powers.
So if you are a fan of the film, or for that matter just wants some new sneakers get your hands on special colorways honoring the Transformers characters Megatron (Nike Zoom Flight Club), Soundwave (Nike Sharkalaid) and Bumblebee (Nike Zoom
FP).
Wednesday, July 8, 2009
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