To welcome the Chinese Lunar New Year, Nike has teamed up with Clot to launch the lucky-red inspired Nike x CLOT Air Force 1, the auspicious addition to the Nike 1World AF1 Project that features a total of 18 influential style leaders in sports, music, art and design. The Nike Clot Air Force 1 pays tribute to the themes of luck, happiness and prosperity - as represented by the color red - which prevail during traditional Chinese Lunar New Year celebrations.
• a sockliner inspired by traditional green-and-white paper;
The Nike Clot Air Force 1 will be available on 16th January 2009, for a suggested retail price of HK$2800 (Hong Kong) or RMB2800 (China), exclusively for JUICE and ACU.
• an upper-shoe made from red Clot Royale Deluxe Silk, the most recognizable Chinese-made textile, with embroidered trademark Clot graphics inspired by thousand-year-old Chinese prints;
• the red upper-shoe top layer can actually be peeled, burned or torn off to reveal a bottom layer made from dark brown leather. Clot’s trademark Chinese-print graphics, as embroidered onto the silk upper layer, are lasered onto this durable leather layer;
• a sockliner inspired by traditional green-and-white paper;
• contrasting black colorway, with a matte-black leather details and black shoelaces.
The highlight peel-off double-layer design feature was created to inspire people to seek beyond the superficial, to search for what lies within. The Clot design team explains: “We need to remember to never judge simply by what you see.” The Nike Clot Air Force 1 comes in a special “Chinese Candy Box” packaging set. Traditionally, Lunar New Year celebrations include offering sweets and other edible treats from a red lacquer box to ensure a “sweet” year. Honoring this custom, the Nike Clot Air Force 1 packaging is a hexagonal red box with a partitioned tray layer, to hold shoe accessories, and matching lid. The box’s exterior is adorned with Clot graphics in black.
No comments:
Post a Comment