Nike 706 - 100 Innovations

Designated as an up and coming arts district in China's capital, Beijing 798 houses numerous art and cultural advancements. In conjunction with the monumental events set to take place this year with the Olympics in Beijing, Nike 706 was created by the innovative sportswear brand to offer attendees a sense of what Nike has accomplished over the years and ultimately highlight their self-proclaimed and well deserved title as the sporting world's most cutting edge and technology driven brand around. The direction of the exhibition revolved around 100 of Nike's finest accomplishments in the sporting arena, ranging from its roots in running to accolades in basketball, soccer and cycling among other sports. Actual samples were on hand including Michael Johnson's infamous gold track spike, various signature models and apparel as well as interactive displays.