Nike - Take It To The Next Level

Nike Gearing Up For Summer Olympics

With this 2008 Summer Olympics, Beijing just around the corner, athletic outfitter Nike unveiled its new Olympic products. While Nike has never really embraced the concept of being a sponsor for the Olympics, it prides itself on being an outfitter for the competing athletes. This year there will be thousands of Olympic hopefuls from over a hundred companies that will be sporting the famous "Nike Swoosh" on themselves for millions of watchers to see.
Lets have a look for the Track & Field athletic's gear...

Nike Air Rejuven8

The technical and performance prowess of Nike needs no introduction as the brand has consistently been a leading innovator in both performance and lifestyle segments. An idea born casually one Thanksgiving dinner over 8 years ago, the all new Air Rejuven8 from Nike represents Nike's answer to the fundamentally need for post-competition and post-training footwear. Already Nike has offered more then adequate answers to both competition and training needs leaving the door wide open for a performance recovery model like the Rejuven8.

Legendary track coach and Nike founder Bill Bowerman once coined the phrase "“A hard day of training should be followed by a day of easy training.” With that in mind, the Rejuven8's goal of creating the perfect post-workout footwear has yielded what some testers describe as little to no sensations in their feet, in a positive light of course. Since the idea was spurred through a young 7-year old boy fooling around by placing the protective net off a pear on his foot, Nike was unable to execute the sneaker on a technological level until now.

Nike+ Sport Band

Nike is launching a new initiative for its Nike+ program. First, the Nike+ SportBand. Similar to the Nike+ iPod Sport Kit, which monitors a runner’s pace. However, the more advance SportBand can do a lot, including displaying information on time, distance, and calories burned. After a run, the electronic unit can be detach and conveniently plug into a USB port for uploading data to the www.nikeplus.com. The Nike+ SportBand is a tool for serious runners who wants to run without the distraction of music.
However, every gadget geek knows that a hardware is only as good as its software. So Nike is upgrading its Nike+ online experience. Soon, member of Nike+ community can retain the help of an online coaching program. The Nike+ Coach will employ training regimes depending on the need of the runner. For runners with advanced skill level, Nike+ Coach will let them customize their own training regimes. The program will also allows runners to train as a group and create virtual competition with other groups. Additional tools include a Google Map to highlight running routes and a runner’s blog simple named “The Forum”.
Both Nike+ SportBand and Nike+ Coach will be available next Thursday, April 10th.

> Nike+

Nike Dunkwars Battle 2

Voting closed for Battle 1 – the Bake Off results are out! Supreme Dunk narrowly beat out the Tiffany 57% to 43%. Team captain Skam said it best: The Tiffany Dunk was no match for the Air Jordan 3 inspired Dunk. We reign Supreme!
Despite the defeat, Tiffany captain Frasey Avey remains positive: “All good fam – it’s all love for the culture. Just remember, Diamonds are forever.”
Battle numero dos has also begun with Kevin Marzo representing the Original Dunk competing against Marcus Troy representing The Terminator. To vote on your favorite pair, head over to Dunkwars.com.