Friday, February 20, 2009

Nike V For Victory Campaign

Nike V is for Victory campaign for a new line of Nike Chevron Eugene jackets

Ripped from the archives, the Nike Eugene Men's Track Jacket is an enduring design that has been updated to accommodate both technological needs and environmental sustainability.

This colourful advertising campaign features some of Nike's football players; Cesc Fabregas, Joe Cole, Andrei Arshavin and Didier Drogba.

> Nike- Making of V for Victory Campaign

Thursday, February 19, 2009

Nike X SBTG- Spring 09 Made To Order Collection

Mark Ong- sneaker customizer, best known as SBTG, set to launch a new endeavor this Spring. The newly minted Made To Order Collection will drawn influences from one-of-the-kind SBTG created in the past, predominately from 2 popular themes: SBTG x PHU- Death From Above Project and SBTG X Lazy- Paramount Collection. Each will also consist of 2 DIY methods: classic custom paint or custom fabrication.

First is a derivative of the SBTG X Lazy- Paramount Collection. Named “White Noise”, a classic dunk in premium selvage denim, Gucci bi-color scheme, Swoosh in reptile print, and shemagh pattern.

Second evolved from SBTG X Phu- Death From Above Project and personal favorite of Mike Shinoda (seen above), lead singer of Linkin Park and a fellow sneaker designer. The Sawtooth Collection features hand-painted shark jaws, metallic attributes, and wild animal palettes. In addition there will be one-of-one design, like the Shark Attack Air Max 90. Comes in 4 colorway combos: Instinct/Bloodspot, Sable/Royal, Mono/Venom and Teal/Venom. SBTG is taking orders now on the Royalefam online store. Each will take 2 weeks to create and deliver.

Nike X SBTG- Spring 09 Made To Order Collection- Paramount White Noise Dunk

Nike X SBTG- Spring 09 Made To Order Collection- Sawtooth Fatale Dunk

Nike X SBTG- Spring 09 One Of One- Shark Attack Mono/Venom Air Max 90



Monday, February 16, 2009

Nike Cortez Brothers Animation

Nike Cortez Brothers Double Pack + Toy Set

The first look at the two sneakers and the toys that are part of the Nike Cortez Brothers Double Pack. The pack consists of a blue nylon Cortez and a silver metallic Cortez Flymotion. The design of the two sneakers is also represented in the two toys, Phil & Bill (based on Nike’s co-founders Phil Knight and Bill Bowerman).

Centered around two special characters, Phil & Bill ‘The Cortez Brothers’ and their characters are physical manifestations of the Nike Cortez – pure hybrids of classic style and performance. While Bill shares the classic style of the original 1972 Nike Cortez – he is old school, Phil, Bill’s younger brother, represents 2009 and has a tireless appetite for new things, ideas and experiences.

Friday, February 13, 2009

Nike All Court Premium X A.P.C.

The Nike All Court Premium X A.P.C. collaboration collection of sneakers is getting ready to be released and now we have some updated information for those of you who are interested in the sneakers. The collaboration between A.P.C. and Nike Sportswear resulted in three different colorways of the Nike All Court sneaker including White/Red, White/Blue, and White/White. All three will be released at the A.P.C. Japan store in the near future with a retail price of 7140yen. The sneaker is also available now at A.P.C. online store and its boutique in New York City’s SoHo neighborhood.

Thursday, February 12, 2009

SOPHNET. 10th Anniversary Collection: 5/10- Dickies 874 Pants

SOPHNET. celebrate their 10th Anniversary with a set of pants alongside legendary workwear connoisseurs Dickies. Coming in two colorways, the 874 model combines the use of Cottton Twill and Polyester. Along with custom detailing throughout, the pants were made with a unique low rise fit. Both versions are expected to see a release at all SOPHNET. dealers with a retail price tag of 25200yen.

Wednesday, February 11, 2009

Nike 10AC SS09 Collection- United One

Here we get a look at the full collection from Nike and MMA legend Caol Uno. The lineup continues the use of simple black/white color tones accenting by teal throughout a variety of pieces. As expect, most of the goods are sportswear inspired with a hint of fashionable taste incorporated in each design.
Source: Caol Uno

Nike Air Rejuven8 X 10AC
Produced for the 10AC line by MMA legend Caol Uno, Nike works up another sportswear inspired sneaker to compliment the lines versatile nature. Taking the Rejuven8 model, first introduced for the Beijing Olympics, Nike works up a nice colorway featuring a black and white platform with teal accenting. The sneakers feature two interchangeable booties, both sporting star graphics in contrasting colors and two distinct 10AC insoles.

Friday, February 6, 2009

Nike X Coraline Dunk- Wooden Box Edition

Wieden+Kennedy 12, in conjunction with Nike and LAIKA Studios, conceptualized this mysterious Dunk to celebrate Coraline, LAIKA’s first feature film, which will be released by Focus Features. True to the films unique, handcrafted anime style, the high-end canvas upper features a turned edge and the black visible seam is hand-sewn, ensuring each pair has a unique bespoke feel. The tonal contrast in materials and subtle, hidden details reflect the film’s sense of curiosity, not to mention the glow in the dark sole – spooky! The final product was created by artist Gian Galang and Rob Heppler.

A run of 1,000 is available for those lucky people who uncover codes on the Coraline website. A limited edition artist pack has also been released. These feature additional props from the film and a special box.

The special wooden collector’s box includes a special key in addition to a high-quality box filled with a print seen on the under portion of the lid. The Coraline movie is the most recent release 3-D animated release from film-makers LAIKA and is currently showing at select theaters.

This wooden box set was made for the 15 best sneaker stores around the globe. St. Alfred from Chicago, has one of them.

Wednesday, February 4, 2009

F.C.Real Bristol SS09 Collection

F.C.R.B. launched their new 2009 Spring/Summer Collection. This football inspired clothing line uses a series of toy figures for its models showing the beginning of a football game till the end. The F.C.R.B. website is based around five stages, Supporter, Warm Up, Locker Room, Game and Gym.

In 1999, the keyword, "BRISTOL" was defined as an imaginary football club for the first time by the Japanese company SOPH, and then F.C Real Bristol started as an independent label to express a new category that see football as a lifework, and suggesting original fashion that imaging all the people who exist with the imaginary football club such like players and supporters.

NIKE agreed with the concept that develops football equipment as original fashion wear by it's creative concepts. It means a real existing company sponsored an imaginary football club.and it became an epic-making collaboration brand.

The designer, Hirofumi Kiyonaga's great passion for football supports the football in both imaginary and real existing world, and he has sponsored real football club Tokyo Verdy , Oita Trinita for J league.

In 2007, the year of starting season for professional futsal league, F league, F.C.R.B. also started their futsal collection, FCRB-FIVE, and start sponsoring Oita Vasagey for F league.

The contribution to football society from fashion industry has received great supports from various first-rate athletes such like players from J-league, and F.C.R.B. grows as a imaginary big club.

Monday, February 2, 2009

Nike Tennis Classic X Fragment Design X Uniform Experiment / SS09 Collection

Uniform Experiment is a Japanese clothing line by SOPHNET.’s Hirofumi Kiyonaga and Fragment Design’s Hiroshi Fujiwara. They came together to create this mature clothing line to show a different element of their take on fashion. The new line may be mature but it hasn’t drifted from their street fashion roots where Hirofumi has done with SOPHNET. Some of the special items include a collaboration with Nike and Fragment Design on a Nike Tennis Classic shoe. The sneaker comes in two colors, navy and white. Look for this collection to hit SOPHNET. stores as well as Uniform Experiment dealers worldwide.