The Nike Dunk has achieved a great deal of success in surmounting more then just its roots as a performance basketball shoe. Enjoying a great deal of spotlight from various cultures, 2008 has given a great deal of attention to the shoe. It has been re-visited under a few different circumstances from brightly chosen colorways to subtle, material emphasizing releases. Here’s a look at some choices from the 2008 holiday Dunk collection from Nike Sportswear.
Nike will be releasing new colors for the Air Magma, Air Approach Mid and the Air Lava Dome on November 1st. Inspired by Nike’s ACG line which started out in 1989, these new sneakers features elements made of the outdoors including its materials, its laces and of course its ACG inspired colors.
Nike Air Magma 14700yen
Nike Air Approach Mid 12600yen
Nike Air Lava Dome 10290yen
Over the past couple of months, Nike Sportswear has not only relaunched themselves as one of the leading brands in the Sport and Culture world but has also managed to find time to open up a number of Nike Sportswear retail doors including 21 Mercer Street as well as the newly opened Nike NSW store in Tokyo, now Hong Kong joins the list of cities to house a Nike Sportswear store. The new Hong Kong store will carry an assortment of Nike NSW Pinnacle product, various Tokyo designed product, and a large number of Nike Sportswear’s eight icons (Air Force 1, Dunk, Air Max 90, Cortez, AW77 Hoody, Windrunner, Nike Sportswear Tee, and the Eugene Track Jacket). The newly opened Nike Sportswear store is located at 7-11 Pak Sha Road, Causeway Bay.
While SOPHNET. is celebrating ten years in the game this year, it’s Tokyo store is celebrating 9 years of existence and will be releasing a special 9th Anniversary Collection of products including a number of collaborations with some of the top brands around the world including a couple John Smedley sweaters, a FCRB knit, a Visvim Coolmax London shirt, and two different versions of the Visvim Serra in premium leathers such as Calf leather and Ostritch leather. Items from the collection will be available for purchase at all SOPH. stores on November 2nd as well as Isetan.
F.C.R.B.- Rhinestone Emblem Knit 25200yen
Uniform Experiment X JOHN SMEDLEY- V Neck Knit 36750yen
Uniform Experiment X JOHN SMEDLEY- Crew Neck Knit 36750yen
SOPHNET. X Visvim- Coolmax Double Face London Stripe Shirt 29400yen
SOPHNET. X Visvim- Serra Ostrichi 117600yen
SOPHNET. X Visvim- Serra Calf 56700yen
The countdown just started as label Royalefam and its creator, sneaker customizer SBTG (Mark Ong), prepare for the global launch of its newest collection, titled Dead Generals, for the Fall/Winter 2008 seasons. What could be the more extensive product portfolio from Royalefam, the Dead Generals Collection will be a range of cut & sewn pieces, each with exact details which will correlate to an exclusive range of customized Nike Dunk High and Low - the Jackal & Hyde Dunk Series.
In addition to the Nike Air Max 90 X OriginalFake that will be dropping at two Nike Sportswear locations this Saturday it seems that Kaws and his brand OriginalFake have collaborated with Nike on a few apparel pieces from the Nike Sportswear collection. As of right now we only have this preview of what could be in store via the OriginalFake website.
The well documented Nike Air Max 90 X OriginalFake will finally be making their launch this upcoming Saturday at two locations, Nike’s NSW door in New York as well as Nike Sportswear at The Montalbán in California. The Air Max 90 comes in White and Volt while the Air Max 90 Current comes in Black and Volt resembling the Nike 1World AF1 X Kaws. Kaws and Nike Sportswear Design Director Jesse Leyva worked together on both pairs and utilized a new 4-way stretch textile for parts of the uppers.
Nike Sportswear at 21 Mercer
21 Mercer
New York City, NY
Nike Sportswear at The Montalbán
1615 Vine Street
Los Angeles, LA
As previously mentioned, this weekend will mark the grand opening of Nike Sportswear Store Tokyo on the trendy Cat Street of Harajuku district. It will also mark the debut of several new additions to NSW, the pinnacle apparel collection within the Nike Sportswear line. Unlike the debut collection during the opening of 21 Mercer Street in August, the new apparel collection is much less “technical” in appearance. Instead, the athetic oriented silhouettes gave way to those of more classic designs, such as trench and pea coats. However, despite its looks, all the products within the collection still retain much of Nike innovation and technologies, from 3-Layer Storm FIT fabric to the application of rip-stop nylon. As Dermott Cleary, the Vice President of Nike Sportswear stated recently, “The NSW collection is steeped in Nike’s sports heritage and remixed with cutting edge engineering, craftsmanship, and modern design.”
Softshell Coat
Concealed Zip Hoodie 
Riding Hoodie 
Ripstop Insulator
Storm-Fit 2L Jacket
Storm-Fit Down Parka 
Nike Sportswear has been riding a wave of success with all of their 2008 projects and store openings. Amongst them is a new store in the Harajuku district with a Nike iD. Studio of course. The grand opening takes place October 11th, 2008 which is this coming Saturday.
RED-02.jpg)
