SOPHNET. has released a preview of their 07/08 Fall/Winter Collection. The Japanese brand has been an integral part of the Japanese fashion scene. The preliminary look focuses on the Sheepback Beanie, Panel Border Sheepback and a pair of eyeglass frames. Look for these to appear at select SOPHNET. account holders as well as SOPH.
Mixed Martial Arts fighting has risen to prominence across the world lately putting traditional combative sports such as boxing on the back burner. While boxing has had its share of popular endorsers such as Muhammad Ali and Oscar De La Hoya, MMA fighting has yet to reach that sort of level. Japanese fighter Caol Uno has been the exception forging a strong relationship with Nike. His original collaborations include the release of training gear and footwear. This latest collection encompasses a few different items such as outerwear, bags and footwear.
One of Nike's latest projects was the release of the Tech Pack. The Tech Pack embodied Nike's mentality to continually innovate and push the boundaries. The Tech Pack featured more casual styles with the backing of their high-tech processes. All of the patchwork seen on this M65 was created seamless and allowed Nike to flex their technical prowess with their ultrasonic welding methods and taped back construction. The jacket itself also features minimal stitching. The finished product is an extremely functional 3 layer laminate jacket which has both waterproof and breathability qualities. This jacket is currently slated as only a friends and family exclusive.
Sports giant Nike is set to swoop in for a takeover of English brand Umbro. Umbro is best known for their commitment to football and their sponsorship of the English National Team. The move by Nike improves their position within certain key growth markets and the credibility associated with the long heritage of Umbro. Unfortunately in recent times, the crown jewel of Umbro, the English NT has faltered on the European stage and face a difficult task in qualifying for the upcoming European Championships which has resulted in less then steallar sales. The deal rumored to be worth £285m GBP (approximately $580m USD). An article was written by the BBC regarding this venture.
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